Documentation
You've got raw footage on your phone and a reel in your head. This is how you get from one to the other — no editing degree required.
Getting your reel started
Getting started
From your dashboard, hit New Reel and tell us what it's for — a property listing, a hotel, a car showroom, a saree shop, a gift store, a hardware counter, or something we haven't thought of yet. Answer a few quick questions and you're dropped straight into the editor with a head start, not a blank screen.
Adding assets
Bring your own photos, videos and music, or hunt through free stock photos and music without leaving the editor. Then right-click (or long-press) anything to put it to work: a video clip joins your sequence and plays after whatever's already there, a photo lands on top of your video as an overlay, and a music track becomes your soundtrack. Add several clips and they play back to back. Add several songs and they take turns, looping for as long as your video runs.
Teleprompter
Filming yourself in the app? Tap the script icon, paste in what you want to say, and the words scroll by on their own — right beside the camera lens, so you can read and still look like you're talking straight to your audience. It finds a comfortable pace for you, and tucking it away between takes doesn't lose your place.
Shaping the video
Clip (aspect ratio)
Decide what shape your reel is — tall for Reels and Shorts, widescreen, square, cinematic — then drag the frame around to choose exactly what stays in view.
Zoom & pan
Want to push in on the good part? Drag the frame at that moment in your video and a smooth zoom or pan is set up for you. It eases in, then eases back out by itself, so there are no keyframes to babysit.
Flip & mirror
Flip your footage sideways or upside down from any point on the timeline, and flip it back later if you only needed it for a moment.
Trim
Got a stretch you'd rather nobody saw — the fumbled intro, the long pause? Cut it out. It's gone from playback, not just hidden.
Undo & redo
Every change can be undone and redone, so go ahead and try the wild idea. You can always step back.
Layering things on top
Overlays
Put a photo on top of your video for exactly as long as you want it there, then drag it to wherever it looks best on the frame. Each overlay gets its own row on the timeline, so you can see at a glance what's showing when.
Props
Some things are easier to add than to film. Open Props and you'll find a shelf of ready-made, see-through artwork — a car, a motorcycle, a coffee cup, a post box, a signboard, even a rocket launcher — free to use. Click one and it appears at your playhead on its own timeline row, with nothing but the object itself (no box around it). Drag it into the scene, stretch it to size, and slide its ends to choose how long it sticks around. Because a prop is a regular overlay under the hood, everything else works on it too: filters, Make it 3D, ambient effects.
Labels
Need a price tag, a name badge or a shop title? Hit Label and pick a pill, a capsule or a rectangle — including two-tone ones, like a price on blue beside a name on white, or a headline stacked over a smaller description. Type straight into it and the label grows or shrinks to fit your words. Prefer something louder? The big, see-through animated styles — Pop, Slide up, Typewriter, Word by word, Bouncy letters, Slow zoom and Neon glow — loop in the preview so you can watch them perform before you commit. Choose how long a label shows on the time bar, and slide it along its own row to move it. Come back any time to change the wording, style or position.
Making it look expensive
Make it 3D
Flip on Make it 3D for a photo cutaway and the picture stops being a picture. The subject lifts away from its background while the camera pushes in, pans and tilts — real depth, not a flat zoom. Your still photo suddenly feels like a shot.
3D Ken Burns, pulsing with the beat
Same photo, now a proper camera move: the subject floats off its background as the camera glides in. Here it's paired with Pulse with music, so the whole thing breathes with the beat.
Ambient effects
Give a photo or overlay some atmosphere: a light sweep, sparkle, drifting leaves, rain, mist, sun rays or crackers. Pick one from the Ambience option when you add it, and the mood changes without touching anything else.
Ken Burns with animated sparkle
A photo with a slow Ken Burns drift and a soft Sparkle floating across it. It's one of a whole set of ambient effects (light sweep, leaves, rain, mist, sun rays, crackers) you can add to any photo or overlay.
Face effects
If your photo has a face in it, we'll find it and let you crown it — a Torus spinning just above the head, or a soft Halo glowing behind it. Choose one from the Face effect option when you add the photo, and mix it freely with Make it 3D or Ambience.
Pulse with music
Switch on Pulse with music and a photo or overlay gently swells and settles in time with your soundtrack. It's the easiest way to make a reel feel alive, and there's nothing to line up by hand.
Ken Burns that pulses with the beat
A Ken Burns cutaway with Pulse with music on. Watch it grow and shrink along with the track — all automatic, no keyframes anywhere.
Filters
Right-click (or long-press) any cutaway or overlay and choose Filter to give it its own look: Original, Black & White, Vivid, Vintage, Warm, Cool or High Contrast. Every clip keeps its own filter, so a vintage photo can sit next to a vivid one without a fight.
Creating the final reel
Edge Render (free)
Press Edge Render and your reel is built right inside your browser. Nothing is uploaded to a rendering service, it costs nothing, and there's no daily limit — it plays and downloads the moment it's ready. You'll need Chrome or Microsoft Edge, and auto-captions aren't supported in this mode yet.
High-quality render (coming soon)
A second, higher-quality render is on its way. It runs on our servers instead of your device and will support every feature, auto-captions included.
Limits
While we're in early access, there's a daily cap on how many high-quality cloud renders an account can start, so things stay snappy for everyone. If you hit it, you'll get a clear message saying when to come back. Edge Render doesn't have a cap at all.
Sharing
Post to YouTube
Connect your YouTube account once in Settings, and from then on a saved reel is one click from being live — from your Library, or straight after a render. Your reel's name becomes the video title, so there's no extra form to fill in.